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is now

zeet delivers AHA! moments

strategic research for companies, investors, and agencies


zeet helps companies create more meaningful user-centered experiences, exploring the hidden needs of humans through market and design research.


zeet helps investors learn more about companies in their portfolio, to inform their investment risk and founder coaching strategy.


zeet collaborates with agencies, offering a team of seasoned researchers and strategists to grow their capabilities and extend their team.





as a MOB and HUB, zeet works with government agencies and their partners to reveal the hidden needs of their citizens, constituents, and internal clients. 


these insights empower creators to build smarter solutions, creating a better experience and a better end result for the problems they are trying to solve.


our approach


we take a human-centered design approach to research.


we build and launch quickly for clients who need fast insights.


we’re data-savvy, able to leverage big data analysis as the foundation for insights.


we go beyond research, considering business implications, tech capabilities, brand, revenue, and more.


client+partner testimonials

content director
global fortune 250 client

Unequivocally, undoubtedly, the work done (by zeet) is a very important filter on all of our work. They’re top-notch.

user experience director
fortune 500 client

Their human-centered approach transcends market research. I can't recommend working with zeet strongly enough.

managing partner
digital agency partner

We love working with zeet. They consistently uncover significant user insights that have helped shape our clients' digital strategies.

our story

our story

zeet began in 2011 as a brainchild of founder annie hardy.

marketers sought freelance strategists, ux teams needed design research, agencies needed deep discovery, brands lacked market insights.


zeet was founded as a freelance practice to meet those needs.

in 2015,

zeet grew up.

zeet expanded its team and capabilities to offer a more sophisticated suite of research and strategy services.


our team explores the hidden needs of humans through quantitative and qualitative research. 

we've gone global.

today, clients all over the world rely on zeet for the insights that change business outcomes, delivered with honesty and integrity at the foundation.


email & phone


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11400 concordia university dr. suite 202-b

austin, texas 78726

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